What Does Data Want? - Event (03.07.19)

The faculties Audio Communication and Media science present the talk named "What Does Data Want?" by Lev Manovich on 3 July at TU Berlin.

Since The Language of New Media (2001) and Software Takes Command (2003) Lev Manovich is considered the Marshall McLuhan of the 21st century. He focused his researches on digital media first on the aesthetics of particular artefacts, but soon turned to a "Distant Reading" of cultural data:

Already 10 years ago he analysed at the University of California the historical alterations of paintings, magazine titles, movies, video games or photographs in social media by using supercomputers on the basis of big data. Afterwards he initiated the Software Studies Initiative at the City University New York, where he teaches as a professor until today; furthermore he recently opened a research laboratory in the West Siberian city Tjumen which is dedicated to the cultural diffusion in the globalised world. Together with his team he contributes to the Digital Humanities by testing new mapping methods.

In this context and based on the assumption of the three essential characteristics of Big Data (volume, heterogeneity and speed) his lecture on "What Does Data Want?" raises questions considering strategies of collecting and interpreting all the information which is available to us today. 

Lev Manovich is invited by the Audio Communication Group and the Department of Media Studies of the Technische Universität Berlin. This event/lecture is open to the public and free of charge. We kindly ask for registration: luong(at)tu-berlin.de

Date: Wednesday, 3 July 2019, at 7.00 p.m.
Venue: Main building of the TU Berlin, Straße des 17. Juni 135, Room No. H 3005
Greeting by Prof. Dr. Stefan Weinzierl (Audio Communication Group)
Introduction by Prof. Dr. Stephan Günzel (Media Studies)